Using their serial number uploaded from a purchase receipt, customers can conveniently redeem gifts from Epson’s website. Eligible customers may opt for over-the-counter gift redemption tied to Epson’s time-specific and configurable marketing campaigns. Customers can choose the method by which gifts can be redeemed: normal gifts where the customer are given default gifts with their purchase; or discretionary rewards where Epson staff can decide on the quantity applicable to eligible customers up to a set limit.